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[personal profile] xenith
Copy from the advertisement on the back cover of the programme for Irene, Her Majesty's Theatre (Melbourne?):

"Fine, Miss Sanders, I'll write you down as an Ms; you're my eighth this week."

You don't have to tell an A.M.P. man there's a new kind of woman. He meets them all.

Independent women--even though a lot of them are married. Women starting businesses, programming computers, creating research, getting deep into the business of making a success of life.

Now it might surprise you to know the first female A.M.P. rep was out there understanding women back in the early 40's. And you mustn't be surprised if the A.M.P. "man" who calls you is a lady. She knows her stuff.

A.M.P. isn't just in the men business; we're in the people business; and our people understand need and ambition. They have ideas that can help you. All you have to do is ask.

No matter what titles you want to use to describe your sex or attitude, A.M.P. insurance works. OK Ms. Sanders?


1974. It also had ads for Dunhill cigarettes, TAA, and the debut album for Julie Anthony, the start of the production. "This young woman is destined to great things in the world of entertainment."

I read publications for the ads :)

Date: 2011-08-08 10:16 am (UTC)
From: [identity profile] sue-bursztynski.livejournal.com
I hate to say this, but some of the best ads - on TV, anyway - were for cigarettes. They had the money. There were gorgeous scenes of waves crashing on the rocks to the music of The Nutcracker pas de deux and elegants people sharing Benson and Hedges and one rather amusing ad for long cigarettes showing people trying desperately to finish their smokes before going into the theatre and one for a brand called Virginia Slims that implied it was feminist to smoke. Urk.

There was another ad, with Sandy Gore as a lady opening a bank account for a guy with a long Greek name. She asks him, "Do you mind if I call you Jim?" This was followed up by an ad where she knows how to pronounce his name, but he's brought his niece who's his sister's daughter and has an equally long name...

And who can forget, "Not happy, Jan!"? :-)

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