Toy ads through time & that gender thing

There's been much talk lately about the gendering of children's toys and the marketing thereof. I was idly curious about how much division of the sexes occurred in early toy advertising so I wandered over and looked for some ads from a hundred years ago (March 1914).

I searched in advertising with some key words (e.g. toys, dolls) and these are the first ads I came across for a toy shop or department (hence the number of regional publications). So no deliberate selection.


The Gundagai Independent and Pastoral, Agricultural & Mining Advocate

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