Ghost signs: painted advertising on the sides of buildings.
Wikipedia for more information.
I went through my photos to find all the ones I've photographed around Launceston. I'm using a broad definition. Some are new/in good condition. Some are so faded it's hard to tell if they were advertising.
First the location, then a close up of the sign.

Irvine & McEachern, Cascade House
"THE undersigned beg to notify to their friends and the public, that they have this day purchased the Wine, Spirit and Grocery business, lately carried on in Brisbane-street, by the Executor of the late C. J. Irvine"
1868 AdvertisementI'm not sure when they moved to George St, or this buildings was constructed. *searches through advertising* In
December 1940 they're advertising Black & White Scotch Whiskey, from Cascade House, 3-7 George St (this building). The previous advertisement I can find is from 1938, and they're located in Cascade House, Charles St
Not unreasonable to guess that's when the sign dates from.
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